The company currently faces a host of challenges, including slow growth in its user base as competitors like TikTok and Instagram lure away younger demographics, as well as continuing struggles with misinformation and hate speech.Īgrawal is expected largely to pick up where Dorsey left off, continuing to fight for users being lured away by competitors like TikTok and Instagram, said Jill Wilson, the chief marketing officer for Esquire Digital. “But our critical challenge is how we work to execute against it and deliver results.” “We recently updated our strategy to hit ambitious goals, and I believe that strategy to be bold and right,” Agrawal said in an email to employees.
That means we can expect more of the same under him in terms of policy and company direction, experts say – including plans to continue Twitter’s recent strategy to double its annual revenue by 2023 and focus on its long-term ambition to rebuild how social media companies operate.
